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Where creativity lights up transformation

About TNT Sparked PR

Meet Traci the TNT behind the "spark"

TNT stands for Traci Nicole Tournoux—but it’s more than just initials. It’s the energy I bring to every engagement.


Sparked is about what I believe in: sparking fresh ideas, smarter thinking, stronger messaging, and better relationships—with your audience and your team.


With over two decades of communications leadership, I bring seasoned insight to every challenge. I help communications and marketing teams bring their stories to life, sharpen their messaging, and keep the work moving, without the overwhelm. I'm equal parts strategist, storyteller, idea-generator, and extra set of hands when you need one most.


And when things feel stuck or unclear? I don’t believe in “no.” There’s always a way forward—and I’ll help you find it.


Why Work with Me?

Proven Success

Storytelling Excellence

Storytelling Excellence

At TNT Sparked PR, I specialize in providing top-notch public relations services to businesses of all sizes.  From launching high-impact campaigns to driving double-digit growth to orchestrating campaigns that earned features in top-tier media (including The New York Times), my strategies don’t just sound good. They deliver. 

Storytelling Excellence

Storytelling Excellence

Storytelling Excellence

I use the power of storytelling to make your brand unforgettable, weaving patient, client, and consumer insights into compelling messages that resonate across media channels and stakeholder groups. 

A Holistic Approach

Your Partner in Growth

Your Partner in Growth

Good comms doesn't happen in a vacuum. I bring a 360-degree view that blends PR, advocacy, internal comms, social media, and influencer strategy into one cohesive, clear message. Whether I’m working across in-house teams or coordinating with outside partners, I connect the dots, break the silos, and make sure every piece supports the bigger picture. It’s integrated, strategic, and actually gets seen. 

Your Partner in Growth

Your Partner in Growth

Your Partner in Growth

I don’t just plug in. I integrate. Whether I’m stepping in for senior leaders, advising the C-suite, or collaborating with junior staff, I become a true extension of your team. I’m known for building long-lasting, trusted relationships that make the work smoother, faster, and a whole lot more effective. My goal is to help you realize your vision, navigate the messy middle, and get results with clarity, collaboration, and zero drama. 


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